Sales Director – Automotive Retail Group

Location: Norwich, with multi-site responsibility across Norfolk

Salary: Competitive package + performance bonus + company car

A highly successful, multi-franchise automotive retail group is seeking an accomplished Sales Director to lead its vehicle sales operations across multiple sites.

This is a pivotal strategic and operational leadership role, responsible for driving new and used car and commercial vehicle sales performance, profitability, and customer satisfaction across the group.

The Role

As Sales Director, you’ll take full ownership of the group’s sales performance, leading teams of Sales Managers and Executives to deliver ambitious targets and outstanding customer experiences. You’ll oversee all aspects of sales operations including:

• Strategic leadership and delivery of new and used vehicle sales objectives
• Full P&L accountability for sales departments
• Manufacturer relationship management across multiple brands
• Development and motivation of sales teams to achieve consistent high performance
• Optimising pricing, stock management, and process efficiency
• Championing customer satisfaction, digital engagement, and brand reputation

You’ll also contribute at board level to shape overall business strategy and growth plans, working collaboratively with the wider leadership team.

About You

We’re looking for an inspirational, commercially astute Sales Director with a strong track record in multi-site automotive retail. You’ll combine sharp financial acumen with the ability to lead, coach, and energise teams.

• Proven experience in senior automotive sales leadership (Head of Sales / General Manager / Sales Director level)
• Strong understanding of franchise management and manufacturer relationships
• Exceptional communication, negotiation and team-building skills
• A data-driven approach to performance improvement and profitability
• Commitment to delivering an outstanding customer experience

Why Apply?

This is an opportunity to join a respected, forward-thinking automotive group at an exciting stage of growth. You’ll enjoy the autonomy to shape sales strategy, lead a talented team, and make a measurable impact at board level.