Are Clients Being Unrealistic in Their Hiring Expectations? Let’s Talk About Salaries

The recruitment landscape is evolving rapidly, yet one challenge persists: the disconnect between client expectations and the reality of hiring. This is especially evident when it comes to salary expectations.

Many businesses are finding it increasingly difficult to attract the right talent. While factors like skills shortages, competition, and cultural fit play a role, unrealistic salary expectations from employers often form the crux of the problem. Let’s explore why this issue persists and how businesses can align their expectations with the current market.

The Cost of Living vs. Salary Stagnation

It’s no secret that the cost of living has skyrocketed in recent years. Inflation affects everything from groceries to energy bills, yet salaries in many industries have not kept pace. Candidates are acutely aware of their financial needs and are less willing to compromise.

When businesses advertise roles with wages that haven’t shifted much since pre-pandemic times, it’s no surprise they struggle to attract qualified candidates. For example, offering a £25,000 salary for a position that demands specialist skills, years of experience, and a degree will inevitably fall flat when the same professionals can find £35,000 elsewhere.

Competition for Top Talent

The demand for skilled candidates is fierce, especially in fields like accounting, IT, and digital marketing. Top-tier professionals are fielding multiple offers, many of which include competitive salaries, flexible working arrangements, and additional perks. If a company insists on undercutting the market average or refuses to negotiate, the result is clear: they’ll lose out to competitors.

The “Unicorn” Syndrome

Another common issue is the desire to hire a “unicorn” — a candidate who possesses every skill under the sun while being willing to work for less. Clients often seek candidates with extensive experience, niche skills, and high-level qualifications, but they fail to recognise that these individuals command premium pay.

Instead of searching for perfection at a bargain, employers should prioritise the most critical skills for the role and be willing to offer training for the rest.

The True Cost of Being Unrealistic

Unrealistic salary expectations can have broader consequences for businesses:

Extended Vacancies:

• Roles remain unfilled for months, leading to increased workloads for existing employees and potential burnout.
• Missed Opportunities: A lack of talent can hinder growth, delay projects, and reduce operational efficiency.
• Damage to Employer Branding: Word spreads fast. If your company is known for offering low salaries, it will deter future applicants.

How to Stay Competitive

To avoid these pitfalls, employers must adapt to market conditions. Here’s how:

Market Research:

• Use tools like salary surveys and job boards to benchmark roles against current trends.
• Flexibility: Consider non-monetary perks such as remote working, additional holidays, or professional development opportunities.
• Transparency: Be upfront about salary ranges in job ads to set clear expectations from the start.
• Consult Experts: Partnering with recruitment specialists can provide valuable insights into what candidates in your sector are seeking.

A Win-Win Approach

Finding the right candidate isn’t just about the bottom line. It’s about investing in someone who will add value to your business. By aligning salary expectations with market realities, clients can improve their chances of hiring skilled professionals and building a stronger team for the future.

If you’re struggling to navigate the complexities of the job market or need advice on setting realistic expectations, feel free to reach out. The right approach today could mean a brighter, more productive tomorrow for your business.